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Betfair UKHorse racing master > Betfair > Betfair UK
The Betfair UK company has revolutionized the way people bet, and this has happened ever since its launch in June 2000. Nowadays, it is without a doubt the most important betting exchange in the world, the number one option for people who like online betting. With over one million customers and a weekly turnover of about 50 million pounds, Betfair marches in the first line of this industry. There are many distinct features that have made the company so successful. For example, one of them is that it gives you the opportunity to eliminate the standard bookmaker. This is because you can bet on another person’s odds, a person who is a Betfair client just like you. The odds used are the European odds (or decimal odds), which seem to be more intuitive than the fractional odds. However, in this field, it’s inevitable that controversies will eventually arise. Betfair was no exception to the rule, and a lot of comments were made regarding the firm’s activity especially in the UK and the Australian press. As a response, the company managed to earn the Queen’s Award, which is the most honoring business award in the UK.
The bulk of the customers are from the UK, but there are many people who bet from other parts of the world also, because the phenomenon managed to attract most of the betting enthusiasts worldwide. Because the United States has gambling restricting laws, their credit cards are not being accepted. This is true for all the countries which have gambling legal issues. Another part of the world where the company has begun its marketing activities is Tasmania. Australia also has a group of a few thousands people who are clients of the firm. Betfair has managed to acquire license for all the major Australian sports, such as Australian football and cricket. The markets that are being covered by the company are every gambler’s dream, and they form a big range of options. Basketball, tennis, cricket, soccer, horse racing to name only a few sports or Big Brother and American Idol to name two entertainment events.
Because it is a betting exchange, you can either back or lay an event. If you were to bet with a traditional bookmaker, you would only have the option of backing, which is placing a bet on the assumption that a certain event will happen. With Betfair, you can also lay, which means assuming that a certain event will not happen (i.e. a certain horse will not win a horse race). The company’s safe transactions are renowned worldwide. All your data is kept confidential, within their database. You will never have to meet face to face to the other gamblers you are betting against. With all these qualities, it’s easy to see why Betfair UK has managed to gain strong recognition among the online betting community.
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